By MEGAN JOHANSSON
"DIY" is to homeowners what "treat snack" is to my dogs: magic. The second I yell out that phrase, my dogs are sprinting from the backyard to the backdoor in seconds looking for a tasty morsel of food.
Likewise, for people looking to save a few bucks but still get work done on their homes, DIY is pure gold. The problem is that not all DIY posts actually give readers adequate instructions. If you're considering adding a DIY project to your home design website, remember that a successful post needs to have these 5 items to draw readers in:
1. A Story
Every do-it-yourself project is precipitated by a need. There is always a story. Now the key with your blog post is to keep that story interesting, but most important, short. The meat of the post should be the actual DIY, but to grab readers' attentions, you've got to relate to them on a personal level. Explain why said DIY project is necessary. It makes all the difference.
2. A Step-By-Step Guide
This one should be a no-brainer. People who are searching for a how-to guide on home improvement don't want to read a giant tome. They want quick and simple steps that are clear and easy to understand. If you can't say it in a sentence or two, you need to chop it down.
3. Numbered Steps
Don't forget to present your steps in a numbered format - it makes for much quicker reading and makes it easy for readers to reference certain steps if needed.
4. Photos and/or Videos
I can't stress how important visuals are for a do-it-yourself project. Think of it like cooking a recipe. For me at least, my homemade meals turn out ten times better when I can follow step-by-step instructions that are accompanied by a photo. I'm not a natural-born chef, so when I'm cooking I need all the help I can get. Homeowners looking to do a DIY are in the same boat - they aren't trained carpenters or painting professionals, so they're looking for a reference to how and what they're supposed to be doing each step along the way. If you can film a video guide, that's even better because it makes your DIY post come alive.
5. A Price Estimate
Prices range depending on what your project is and where you live in the country, but you can and should still give your readers a ballpark estimate for what a DIY project will cost. If you can compare a professional estimate to the cost for doing the work themselves, you can help your readers weigh whether or not a project will be worth their time. Is the project really complex? Might not be worth your time. Then again, does it save you $1,000 if you do it yourself? Well now we're talking. Readers appreciate honesty and transparency, and if you provide both, you've built up that necessary trust and they will be much more likely to return to your site and business in the future.
The best part about DIY posts? They stay relevant. Homeowners will always need to stain their fences or install an attic access point. Homes need work, and they need work on a continuous basis. So when you provide a blog post about do-it-yourself tips around the house, you're posting content that will be read by people today and in years to come. As long as you keep the focus on clarity and on showcasing the project details, your readers will appreciate what you have to say and your website will get the traffic you crave.