There's no shortcut to building your site's SEO. Like any interior designer first entering the field, to get the really good clients, you have to do the work. The same can be said for increasing traffic to your website (and by consequence, garnering more client leads). It takes work.
SEO for the foundation of your site is fairly straightforward. Meta tags, site descriptions, alt tags, and more are all essential to building a strong base for your brand to shine. But once you've hired a website copywriter and brand specialist to launch your new identity to the world, how do you continue to build that SEO gold? How do you ensure its longevity and measured growth?
The answer is simple: Blog. Blog again. And keep blogging well beyond that.
Blogging is more than showcasing your expertise. It's more than sharing pretty photos of your portfolio or wowing readers with a jaw-dropping before-and-after reveal. These things are crucial to highlighting your brand and your talents, yes. But, the REAL reason for blogging is much more technical.
BLOGGING = ORGANIC SEO (aka "Google juice").
The more content you have on your site that is relevant, the more it will not only resonate with readers, but will also help search engines recognize you as worthy of a higher rank. SEO, more specifically, isn't about just injecting keywords left and right. It has to flow with your content. And when it's done right, it makes all the difference.
SEO is part of your site's foundation, but it also builds and grows over time. The more often you blog, the more you naturally fuel your site's SEO. The more you fuel that SEO monster, the higher you rank on Google.
Simple. Sweet. And totally attainable.
Literally anyone can do it. You just have to put in the work.
Or, contrarily, hire us to do it for you. We'll make sure you have that custom content that's SEO-worthy to help build your client database for years to come.