So, you're an interior designer and you're ready to level up. You want to increase your bottom line, get a larger client base and be taken seriously in the design world.
You may be thinking, "Aha! I need a blog!"
And while that is correct (blogs are AMAZING for increasing your SEO over time and helping you rank higher and higher on Google - check out our blog HERE for all the details), it's crucial that you get a few things in line first.
That's right - as a blogger, I'm telling you to PAUSE. Don't write a single post. Don't hire me yet. Don't even make a list of topics you'd love to write about.
Because before any of that can take place, you absolutely need to have a foundation to build upon.
Here's the deal - you can technically start a blog right now. And that blog will technically add SEO to your website. But if it's just a blog with no branding foundation to stand on, does it really matter? How are you actually going to set yourself apart from the competition?
Blogging with a solid brand identity not only makes writing easier, but it also strengthens your business, allowing you to be clear about who you are, what your values are, the type of clientele you want to work with, and the process by which you design.
Here are the five things you need to have in place before you start that blog...
So, what are you waiting for? Go out there and knock out that list! The sooner you can get that blog up and running, the higher you will rank. Let's get those client leads flowing!
There's no shortcut to building your site's SEO. Like any interior designer first entering the field, to get the really good clients, you have to do the work. The same can be said for increasing traffic to your website (and by consequence, garnering more client leads). It takes work.
SEO for the foundation of your site is fairly straightforward. Meta tags, site descriptions, alt tags, and more are all essential to building a strong base for your brand to shine. But once you've hired a website copywriter and brand specialist to launch your new identity to the world, how do you continue to build that SEO gold? How do you ensure its longevity and measured growth?
The answer is simple: Blog. Blog again. And keep blogging well beyond that.
Blogging is more than showcasing your expertise. It's more than sharing pretty photos of your portfolio or wowing readers with a jaw-dropping before-and-after reveal. These things are crucial to highlighting your brand and your talents, yes. But, the REAL reason for blogging is much more technical.
BLOGGING = ORGANIC SEO (aka "Google juice").
The more content you have on your site that is relevant, the more it will not only resonate with readers, but will also help search engines recognize you as worthy of a higher rank. SEO, more specifically, isn't about just injecting keywords left and right. It has to flow with your content. And when it's done right, it makes all the difference.
SEO is part of your site's foundation, but it also builds and grows over time. The more often you blog, the more you naturally fuel your site's SEO. The more you fuel that SEO monster, the higher you rank on Google.
Simple. Sweet. And totally attainable.
Literally anyone can do it. You just have to put in the work.
Or, contrarily, hire us to do it for you. We'll make sure you have that custom content that's SEO-worthy to help build your client database for years to come.
Interested in blogging but not sure where to start? As an interior designer, you KNOW the importance of having a blog to build your site's SEO. But sometimes, coming up with the right topic can leave you with writer's block. Where do you start?
To help you kick off your blog content and start increasing that Google juice, here are 10 must-have blog topics for you to consider. And whether you use one or all of them, I promise that having a topic to guide you will help your content production immensely.
If standing out from the crowd is your worry, fear not. Though these titles and topics may be used by many, infusing your own brand's identity into each post will ensure it stands out from the rest.
And if this still sounds like a no-go for you? Let's get in touch and talk about how I can help you write 100% custom branded content for your website.