Do I REALLY need a blog? Is social media REALLY that necessary? Can't I just put my website out there and call it a day?
If any of these questions have been running through your mind, we've got to chat, my friend. Because while technically having a blog and social media presence doesn't promise an out-of-this-world ROI, and "marketing" as a whole is pretty intangible, there's no doubt that when it comes to building up your interior design brand and identity, content is KING (scratch that - QUEEN).
You've heard it before: SEO is a must for your website. But what does that even mean? Aside from injecting keywords, updating your meta descriptions, and naming your images strategically (and on and on), what more is there to do? Won't the leads just start rolling in?
Possibly. But that's not guaranteed to be sustainable in the long run.
Think of your website and social presence as an ever-moving and constantly-growing thing. It's a teeny tiny puppy, if you will. It's got a lovely little dog bed "home" (your URL or social profile), and it occasionally does fun things like playing tug-of-war with a new toy or snuggling on your lap (your pretty Insta-worthy photos and portfolio pages). But if you don't feed it and let it out to use the bathroom (update your blog and Instagram posts), it will probably not grow or survive (views and followers stuck at one level), and at the very least the whole experience will backfire on you and pee all over your floors (follower count dropping down, down, down, and ZERO leads or new business).
Alas, there IS a solution (and I am guessing you know exactly where I'm going with this): refreshing your blog and Insta on a regular basis! Huzzah!
I know, I know - you are neck-deep in client work, trying to get an artwork install completed, and dealing with all sorts of custom furniture order snafus left over from the pandemic. Blogging and social is the furthest thing from your mind. And I totally get it.
But that doesn't mean it's not important.
Refreshing your design blog and social media posts is essential to keeping your business top of mind for potential future clients. Because as far as SEO goes, the more content you can load onto your site (good content - not just random infusions of keywords), the more likely it is that you'll continue to pop up in Google search results. And that, as we all know, means more money in your pocket at the end of the day.
Blogs are about more than sharing your expertise (although that is obviously very important as well). At a baseline level, they work to inject constant SEO juice into your site, making you rank higher and higher the more you post. Same goes with Instagram - the more you post, the more the app recognizes your activity and rewards you with exposure. It's not a perfect algorithm, but it's an algorithm nonetheless, which means it's in part logical and scientific - you just have to follow the code.
Now, I'm not saying you now have to work an extra 10+ hours a week somehow figuring out how to craft the perfect sentences and string together researched hashtags that will get you noticed. Nope - not at all. Your expertise is DESIGN. If you want to up your exposure, you totally can - you just need an extra set of hands to get it all done.
If you're ready to step up to the next level with your content, give me a shout out. A refresh and ongoing stress-free content production is just a click away (I even put a pretty little button below - it's THAT easy!). Then, once we've partnered up, you get to keep your focus on what you do best: design, design, design. I'll take care of the rest.