Ok. You have a website. You have a blog you sort of update once in a while. You've even added all those little icon doohickies on your Instagram story highlights because that's just what you're supposed to do (or so everyone says). And yet...
The comments aren't magically rolling in. Your followers are still at the same level. Your designs are pure gold and though you've won multiple high profile awards for them, you can't seem to compete with the blogger babes out in the world for viewer attention. What gives?
In short, there are two different types of designers out there in the social sphere: one specializes in designing for clients (what we all usually think of as an "interior designer"), and one that specializes in designing his or her own projects in order to create a constant content stream (what we think of as a "design blogger" who may or may not do a few client projects or sell branded merchandise). If you fall into the first category and are suddenly thinking this whole thing is for naught, that you may as well give up now and admit defeat - please don't. I am here to tell you that there is a happy medium between the two extremes and it is possible to reach your content production goal - you just have to do like the bloggers do. After all, it turns out that they all tend to have a few things in common across the board, no matter their home style or ability to wield power tools.
So, read on for all the details. It's far more doable than you may think.