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By MEGAN JOHANSSON  It's easy to fall into the trap of thinking of your website as just a landing page or a one and done endeavor. After all, you hired a web designer five years ago, they created your site, your contact information is on there, so what else could possibly need to be added? (Hint: a lot.)
In today's tech-savvy world, your website is the crux of your business reputation. If it's ignored and never updated, you'll eventually earn a reputation as someone who doesn't have the chops or willingness to compete for new business. To be fair, it's tough to be constantly changing with the techie times we live in, and of course, nobody expects you to have to take on every single element of web design or social media - you're an interior designer by trade! You should be focused on your craft! However, you do still need to make your website a major focus of your business if you want to be taken seriously by potential new clientele. Past clients and referrals might not care about your site, but if you're looking to grow, you definitely need to be on top of your website and social media game. To get you started, I've compiled a list below of 5 proven ways to improve your home design website. Whether you implement these on your own or hire someone to help you get started, these steps will help ensure that you're seen as not only a design expert, but also a design expert with an amazing website.
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By MEGAN JOHANSSON  Let's set the scene: it's 2018 and you're a highly skilled interior designer who has the magic touch when it comes to transforming spaces. All of your clients have absolutely loved your work and recommend you any chance they get. But despite all that positive feedback, your client roster never seems to grow. For years you've relied on word-of-mouth and referral business - which has been great - but you can't quite understand what it is that sets your competition apart from you (and why you see so many other design firms getting an influx of customers seemingly on the daily).
You turn to your website to compare. Everything seems to be in line. You've got an aesthetic that perfectly meshes with your brand, your logo is beautiful, and your projects are clearly showcased. So what gives? The answer, my friends, is your blog. By MEGAN JOHANSSON  "DIY" is to homeowners what "treat snack" is to my dogs: magic. The second I yell out that phrase, my dogs are sprinting from the backyard to the backdoor in seconds looking for a tasty morsel of food.
Likewise, for people looking to save a few bucks but still get work done on their homes, DIY is pure gold. The problem is that not all DIY posts actually give readers adequate instructions. If you're considering adding a DIY project to your home design website, remember that a successful post needs to have these 5 items to draw readers in: |
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