A comma is tiny. A period is even tinier. So, what's the big deal if they get missed?
Answer: it's a big deal.
Leaving off a small bit of punctuation may seem harmless, and for 90% of the people reading your content, it probably is. However, for some, that missing punctuation can change your message's meaning or just flat out make you look unprofessional.
Imagine this: you've just created a beautiful flyer to hand out to your potential customers who could potentially be paying you $70/month for a membership at your business. $70/month! That's a pretty high potential, wouldn't you say?
Now imagine that you've been staring at that flyer for days on end and to you, it looks just fine. So, you hit "print" and head out to pick up your glossy, colorful materials (for which you spent $1,000 of your marketing budget). Except you forgot one little thing: a period.
This isn't just any period. It's a period at the end of a powerful string of statements all ending with their own punctuation marks. So here you are, giving your potential customers some motivation for dropping their hard-earned cash into your business, and you missed the mark (ha...get it?). It's small, yes, but it could make you lose that one customer who was this close to signing on the dotted line, then thought better of your ability to get the job done because, quite frankly, you didn't finish the job. It may just be a period, but what do you think it says about your business that you forgot it? What if that mistake just cost you an $840 contract, and you have to pay another $1,000 to reprint it?
Now, you've just lost $1,800. For a fraction of that price, you could have had it professionally edited to avoid this mistake, and as a result, had ten times the return on your investment.
Details are key, people. Punctuation is no small thing.
Hire a pro to review your work before you hit "send" or "print." It will save you time and money, and it could make an important difference in you either getting business or losing it.